Really, PETA?

I used to be a card carrying PETA member. I was proud to say that I was a part of the organization. I could stand behind their actions and beliefs. But as of late, they've become a little too nutty for my liking. I just read an article about how PETA sent a letter to the Pet Shop Boys asking them to change their name and stop glamorizing pets shops. Shhesh. Really? If that's the biggest anamal welfare issue across this globe, then I think we're doing ok. But sadly, it isn't. It was a feble attempt by PETA to gain some media attention, something that they seem to do quite often these days. I wish they would get back to basics and focus on making a difference in the lives of helpless animals - not intentionally shocking people. I wonder how much time, energy, and money is spent in developing these shock marketing campains in relationship to the real, grassroots work that first helped them to gain notoriety? Until they focus on issues that are more personal to me and are less about media plays, I choose to make my charitable donations elsewhere.